You don’t want to become a full-time strategist or marketer,
Member loginGrow Your Small Business Online
Know Exactly What to Post Next
Every Friday, we send you current, high-performing content ideas personalized to your business. We do the strategy and research. You get back to business.
In case you're skimming (we get it)
In a nutshell
The ProblemYou're posting consistently, but social media feels like a second job pulling you away from the work you actually want to do without delivering the results you know are possible.
The SolutionOur monthly membership, Kindly Curated, provides weekly, personalized guides with human-curated, high-performing content ideas and clear instructions. No two businesses get the same content guide.
The OutcomeYou skip the time-consuming research, strategy, (and second-guessing) and move straight into creating with confidence. Your content gets done faster, and you have more time for the work you love and do best.
How you get itJoin the waitlist. We're starting with 10 founding slots at a price we won't repeat. Once the slots are filled, doors close for a while.*
*This isn’t a sales gimmick. We’re keeping the first group small so we can work closely with members and perfect the service before opening it to everyone.
Hey Small Business Owner!
Get back to doing the parts of your business you actually love!
(We know it's not doom-scrolling)
You're a doer, full of purpose and passion for what you do.
But marketing your business (i.e. actually telling people about the cool stuff you're doing) has become a never-ending chore on an already full to-do list.
or spend more time on your content than actually working in and on your business…
…and you absolutely don’t want to use pushy sales tactics or trick anyone.
So how do you make social media work for your business,
without living on the apps and burning out on marketing?
That's where we come in.
Oh this is good!
Introducing…
A monthly membership with everything to grow your business.Curated in one place.
What's inside:
01
Post better content.
Personalized Content Guides
Every week, you receive a content guide with 7 human-curated post ideas (for videos, carousels, and/or static posts) based on formats and hooks performing well right now, fully customized to your specific business based on your onboarding.*
The ideas are adapted to your audience, offers, goals, and brand, so you’re not left trying to turn a generic prompt into something useful. Each idea contains a concept, hook or on-screen text, CTA, trending audio (when applicable) and instructions for creating the post, including help writing a fitting caption.
Choose an idea, follow the plan, and create content that still sounds and feels like you, without starting from a blank page.
*We believe in transparency and have therefore underlined where we use AI elements to provide the service.
02
Post with purpose.
Strategy That Evolves With You
Your posting strategy begins with your onboarding, but it doesn’t stay fixed.
We use what you tell us about your business, audience, goals, offers, and priorities to shape the direction behind your weekly content guides.
As your membership continues, we pay attention to what’s working and build on that. You can also update us with upcoming launches, promotions, sales, new products and services, or changing priorities, so your guides stay aligned with your business as it evolves.
03
Skip the internet rabbit hole.
Business Growth Database
In your dashboard, you’ll find the Database of Further Learning: a human-curated library of links to resources (videos, articles, etc.) designed to help you solve real business challenges without wasting hours searching for reliable advice.
We’ve already watched, read, and vetted every resource, so you can skip the endless tabs and go straight to guidance worth your time.
Each curated recommendation explains why it’s useful, who it’s for, and how to apply it to your business. Explore practical support for sales, funnels, workflows, automations, content creation, mindset, and more! All chosen to help you make confident decisions and keep your business moving forward.
04
Better together.
Support & Community
Real answers when you need them:
Every month, you get 2 videos where we answer your questions (pre-submitted via email) and discuss a voted upon topic.
Along with office hours (M–F, 12–3pm, CET) for questions you’d like answered sooner or privately.
Find your people:
Running a small business can feel lonely, but you don’t have to figure everything out alone.
Inside our community, you can share challenges, celebrate wins, get practical advice from people who understand, and build genuine relationships.
3 Easy Steps:
- 1
Tell us about your business
Complete your onboarding so we can understand your business, audience, offers, goals, and brand voice and use that to personalize your guides.
- 2
Create with a clear strategy
Settle into a steady posting rhythm with clear, personalized direction that helps you create faster, stay consistent, and stop second-guessing what to share.
- 3
Grow your business
Build a stronger online presence. Feel confident your marketing strategy is covered. Return your attention to the work you started your business to do.
Personalized content ideas, strategy,
growth, & support all month,For less than the cost of one coaching call.
Special Founder's Rate
Join the membership and lock in €150/month!
As a founding member, you'll help us shape Kindly Curated with your insights and feedback. As a thank-you, we'll lock in your rate, even after prices rise for future members. This early-access offer* is limited to the first 10 businesses who join.
*This isn’t a sales gimmick. We’re keeping the first group small so we can work closely with members and perfect the service before opening it to everyone.
Our Promise to You
The Kindfolk Growth Commitment
We want you to feel confident when purchasing.
If your agreed engagement benchmark* doesn't improve in your first month, we'll work with you to refine your strategy and you may qualify for a refund.
Check the FAQ section for more details.
*Your benchmark is your current 30-day average post performance on Instagram. Performance is measured in engagement rate and captured during onboarding as a snapshot.
A different kind of membership
Why Choose Us?
More than posts. Support for what happens next.
Kindly Curated is designed to give you clear, personalized direction
without filling your calendar, or your dashboard, with more noise.
A Typical Content Membership
- General prompts or fill-in-the-blank templates. Everyone gets the same stuff.
- Singular content ideas that may leave you wondering how/if everything fits together.
- Live group calls that may take hours, take place during inconvenient times, and/or end before you get a chance to ask your question.
- A dashboard containing hundreds of hours of past trainings to search through on your own.
- No office hours. Personal support may require purchasing additional services.
- Guidance may stop once your content has been posted. You post and think…ok, now what?
- Content guides personalized to your business. No two businesses receive the same guide.
- Post ideas that work together strategically, based on your upcoming promotions, sales, and other business events and goals.
- Our videos are pre-recorded. Watch whenever it suits you. Every video is timestamped, so you can go directly to your question. Every submitted question is answered.
- A carefully curated learning database. Updated regularly. Categorized so you can find the help you are looking for quicker.
- Use our weekday office hours for questions you would like answered sooner or more privately.
- Continuing support for turning engagement into meaningful business impact.
Kindly Curated was made for:
- Small business owners
- Product or service based businesses
- Social media managers
Made for each other
Are we a good fit?
Whether you create your own content or hand the task off to a social media manager, Kindly Curated makes sure the strategy behind your posts is strong.
You'll have clear, personalized direction, so you can feel confident that the content being created is thoughtful, on-brand, and working toward the right goals.
You'll probably love it here if you…
- Are already posting on social media, or have the time and capacity to start creating content and post consistently…
- …but feel your content could be working harder for your business.
- Want clear direction and strategy while keeping your own voice, style, and personality at the heart of your content.
- Run a purpose-driven business that aims to make people’s lives, communities, or the world better in some way.
- Want support that goes beyond deciding what to post.
- Value honest, ethical marketing and want to grow without compromising your values.
- Would enjoy learning alongside a supportive community of fellow small-business owners.
It may not be the right fit if you're…
- Looking for overnight results, guaranteed virality, or a secret formula.
- Hoping for a completely hands-off, done-for-you content service.
- Unable or unwilling to post with reasonable consistency.
- Looking for manipulative tactics, aggressive selling, or growth at any cost.
- Uninterested in experimenting, learning, or participating in the process.
You do not need to be an experienced content creator or have everything figured out.
You simply need a business you care about, the willingness to show up, and a desire to grow in a way that still feels like you.
Everything else you may be wondering
Details, please:
Who is Kindly Curated for?
Kindly Curated is for small business owners who:
- Are already posting on social media, or know they have the time, energy, and resources to start posting consistently.
- Believe their content could be performing better.
- Want to stay involved in the content creation process.
- Do something they believe makes the world better in some way.
- Want continuing business support.
- Would love to belong to a community of fellow small business owners.
- Have values and stick to them.
Kindly Curated is not the right fit if you are:
- Looking for overnight results or a go viral formula.
- Hoping for a completely hands-off, done-for-you service.
- Unwilling or unable to post consistently.
- Looking for manipulative marketing tactics or growth at any cost.
What exactly do I get with my monthly subscription?
Growing your business online isn't about creating more content. It's about creating the right content consistently.
- Personalized weekly content guides complete with 7 post ideas (for videos, carousels, and/or static posts). Each idea includes a concept, on-screen text or hook, trending audio (when applicable), CTA, and help writing a fitting caption. All customized to your business with instructions for creating the content.
- Strategy that evolves with your business. Tell us about your business, audience, goals, offers, and priorities to shape the direction behind your weekly content guides. Update us with upcoming launches, promotions, sales, new products, services, or changing priorities, so your guides stay aligned with your business as it evolves.
- Database of Further Learning a human-curated library of links to resources (videos, articles, etc.) designed to help you solve real business challenges without wasting hours searching for reliable advice.
- Support when you need it through two monthly Q&A videos, office hours, and the Kindly Curated community.
How does this help me grow my business and impact?
We handle the time-consuming research and strategy so you move straight into creating with confidence (no more second-guessing, or wondering what to post next). This means you create stronger, more strategic content designed to increase reach, attract an aligned audience, and turn more followers into customers or supporters. Your content gets done faster and you have more time for the work you love and do best.
Is this just for Instagram?
No! :) You can use your membership to create posts for Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, Substack, LinkedIn, or any other platform that supports short-form video or carousels.
How is Kindly Curated different from other memberships?
Personalization: You don’t receive fill-in-the-blank prompts or the same templates as everyone else. Every content guide is personalized to your business, audience, offers, and goals. No two businesses receive the same content guide or strategy.
Strategy: Your post ideas work together, supporting upcoming launches, promotions, sales, and other priorities rather than leaving you with disconnected content.
Support on your schedule: Submit your questions for our pre-recorded Q&A videos, jump directly to your timestamped answer, or use weekday office hours when you need help sooner or more privately.
Help beyond the post: Whether through our monthly topic video or the curated Database of Further Learning, there's help and resources for the business challenge you're facing, without searching through hundreds of hours of old training.
Is there support available if I need it?
Yes. Every month, you get two videos answering your questions and discussing a voted-upon topic.
We also offer office hours Monday to Friday, 12-3pm CET, for questions you would like answered sooner or more privately.
How much does it cost?
Founding Member Rate: €150/month. Join Kindly Curated as one of our first 10 businesses and keep your €150 monthly rate, even when the price increases for future members.
What is the cancellation policy?
You may cancel your subscription at any time. Cancellations prevent future charges, but no refunds are issued for partial billing periods.
Can you guarantee results?
No. It would be unethical to guarantee results. Your success depends on your effort, consistency, decision-making, industry, audience, market conditions, pricing, and strategy.
However, we do offer The Kindfolk Growth Commitment. Click the next question for details.
What is the Kindfolk growth commitment?
While we can't guarantee results, we want you to feel confident when purchasing.
During your first 30 days, create and publish at least 50% of the personalized post ideas we provide, following the main strategy and instructions included with each idea. If your agreed engagement benchmark* has not improved by the end of those 30 days, we will provide a complimentary one-to-one online strategy session. Together, we will review your content, how the recommendations were implemented, and any factors that may be affecting your results.
Following the session, you will receive a complimentary 30-day membership period in which to apply the adjustments we recommend. If your agreed engagement benchmark still has not improved by the end of that complimentary period, and you have created and published at least 50% of the additional post ideas provided during that period, we will refund the original €150 membership fee you paid.
*For full details see our Terms & Conditions in the footer of this website.
Let us inspire you
It all startedwith a bat rescue station…
Two years into posting, their account had only grown to a little over 1k followers.
As a non-profit, they were hoping an Instagram presence would be a source of donations, but all their efforts just weren't getting what they had hoped. They thought they might have to give up completely.
We volunteered our services and the account grew from 1,340 followers to 20k followers in just under 6 months. Donations 6x'ed in only 3 months!
“Our reach and impact have grown beyond what we ever would've imagined! Thanks to Claire and Sebastian's creativity and dedication, we gained thousands of new followers, reached millions of views, and even receive donations directly through our social media presence.” — Sam Cloer, Co-founder of Fledermaus Station Österreich
What happened next
- 1,340 → 20k
- followers from May to November
- 6×
- average monthly donations within three months
- 18.2M
- views on a single reel
Viral reels
Account snapshots
This success sparked the idea for Kindly Curated, and we set out to build it. Opening in September 2026, our membership offers business owners strategy, personalisation, and guidance while keeping creation in their own hands.
Curation meets innovation
Founders Claire & Sebastian
Husband and wife team in Vienna, Austria.
Claire: Curates every framework, hook, and trending audio in your guide, along with every resource in the database. She edits every video and prepares each topic for the monthly Q&As. As a seasoned social media manager, she’s also the face of Kindfolk on social media and answers customer support emails.
Sebastian: Coded the entire service, including your onboarding and dashboard experience. Day-to-day, he ensures everything runs smoothly behind the scenes and continues to update the service as we grow. With more than 15 years of experience in the innovation sector, he answers questions related to business development, strategy, and positioning.
This isn't just a membership, it's a movement.
Kind Folk are our Kind of Folk
We believe kindness is not passive, naive, or easy. It is one of the strongest positions a business can take. It takes courage to stand by your values in a marketplace that often rewards manipulation, shortcuts, and growth at any cost. When others are willing to bend the rules, protecting your integrity can make the game harder to play. But choosing not to exploit people is not a disadvantage. It is a declaration of what kind of future you are willing to build.
We believe small businesses have an essential role in that future. Starting a business is an act of defiance in a world that often leaves people too busy, dependent, or discouraged to shape their own lives.
Small business owners choose independence over dependence, being a leader not a follower, and building something with their own hands instead of waiting for someone else to do it. They may not always be understood, supported, or have all the answers, but they won't stop building their dream. Small business owners are powerhouse rebels.
We believe the world needs more independent businesses led by people who care about more than money or power. These are businesses that protect their values, serve real needs, strengthen their communities, and prove that profit and purpose can go together.
We believe technology should amplify human output, not replace human input.
We believe if people join together to demand regulations, boundaries, restrictions, transparency, and accountability, then AI becomes the useful tool it should have stayed as, before a few decided to use it as a weapon of fear, control, and waste.
We believe the future isn't something that happens to us. It's something we build. Together.
That's why the world needs your small business (perhaps now more than ever), and why we're here to support you with tools to kickstart your creativity, amplify your message, and help you build something that is truly your own.
Are you in?